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“Once used to bolster troubled staffers, coaching now is part of the standard leadership development training for elite executives and talented up-and-comers at IBM, Motorola, J.P. Morgan Chase and Hewlett Packard. These companies are discreetly   giving their best prospects what star athletes have long had: a trusted adviser to help reach their goals.
Between 35 percent and 40 percent of all Fortune 500 companies use executive coaches.
—CNN

FREQUENTLY ASKED QUESTIONS ABOUT COACHING
 
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What are the different kinds of coaching?

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What is executive coaching and business coaching?

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How coaching can help you and your company.

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What is the Return on Investment (ROI) of Business and Executive Coaching?

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What is different about the coaching process at Today's Leadership Coaching?

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What are the characteristics of the business and executive coaches at Today's Leadership Coaching?

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Is coaching just for people who are incompetent or incapable of performing on their own?

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How is coaching different from other fields like: consulting, mentoring, managing, training or psychotherapy?

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Do you provide any kind of guarantee?

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How can I obtain more information about coaching or Today's Leadership Coaching?


WHAT ARE THE DIFFERENT KINDS OF COACHING?

Currently, there are two major branches of Professional Coaching: Personal Coaching and Business Coaching, but each is quickly gaining sub-specialties. Each one goes by various names.

For example, Personal Coaching is also known as life coaching, success coaching, personal life coaching, and career coaching. It is commonly used to help everyday people in their personal lives accomplish their dreams and grow personally. Usually, it does not focus on professional development, leadership skills, company profitability, management training, business development, team building, organizational development, or change management.

Business coaching is also known as: executive coaching, corporate coaching, management coaching, small business coaching, sales coaching, and leadership coaching, to mention a few. There are distinctions and separations between these areas and even the specific names, but the primary differences are in: the people served and the problems most commonly encountered, rather than the techniques used, the coach’s ability, their training, or even their personal experiences.

The coaches at Today's Leadership Coaching specialize in Business Coaching. Our coaching is typically tied to:
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Your personal performance

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Your personal leadership style

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Enhancing your leadership skills

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Team Building activities

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Your team’s performance

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Motivating your people

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Improving their productivity

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Your career development

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How to grow your company

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Strategies for building your business

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Executive Leadership Development

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Management Training

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Strategic planning for future business growth

 

Your coach may periodically focus on your personal growth, interpersonal skills, and individual strengths and how they relate to your career development and the leadership position you hold in your company.

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WHAT IS EXECUTIVE COACHING AND BUSINESS COACHING?

Executive and Business Coaching is a 1-on-1 interactive relationship between a Coach and a Client.  The client has a position of leadership, ownership, or management in an organization. The focus of the coaching process is designed to help leverage organizational performance and leadership development while working with our Clients to achieve their goals, dreams, visions, and plans faster than they could on their own.

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I'M STILL NOT CLEAR ABOUT HOW COACHING WILL HELP ME OR MY COMPANY. CAN YOU TELL ME MORE?

Absolutely. Here is a good analogy based on sports. Professional and Olympic athletes have long recognized that having a 1-on-1 personal coach can help them reach the top of their game faster and stay there longer than they can on their own. For example, Michael Jordan was kicked off his high school basketball team because the coach thought he didn’t have any talent. Throughout his first years in the NBA, Michael was a good player, but it wasn’t until he came under the guiding eye of Phil Jackson that Michael Jordan truly came into his own and became the greatest basketball player of all time. The moral here is that even a Michael Jordan needs a Phil Jackson.

Golfing phenomenon, Tiger Woods, attributes much of his current success to the regular work he does with his personal coach.

 
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Think of coaching as a proven support system for your personal and business success.

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Coaching will help you rapidly accelerate your development and achieve your goals

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Coaching is a support structure for problem solving.

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Coaching is for people who are seriously committed to investing the time, energy, and financial resources it takes to better themselves, develop their people, and build their company.

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Coaching is an insurance policy against mediocrity.

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A coach will help you dream bigger dreams and live a bigger life.

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A coach provides you with an objective sounding board.

It may also help to hear what some of our clients say about how our coaching has helped them:

“Coaching helped me to re-focus my approach to developing business.”

—President & CEO
Financial Services Company

“The advancement that I have seen in my own career and leadership development is AMAZING! I highly recommend Stephen and Today's Leadership Coaching for every executive serious about improving employee performance."

—Vice-President
Fortune 500 Technology Company

“As the President of my company, the most beneficial aspect of having a coach is having someone very interested in my professional development who is completely detached from my personal and professional relationships.”

—President
Fortune 1000 Company

Coaching with Stephen is one of the best professional investments I’ve ever made.”

—President of Professional Service Firm

“The executive coaches at Today's Leadership Coaching helped me turn my company around. They worked with me to help me focus on the strategic areas of building my people and my business, not just the day to day tactical work.”

—Chief Financial Officer
Mid-size Manufacturing Company

“Tom Horne has helped me make great decisions about my overall business strategies. I use him as a sounding board because as a hands-on business owner, I can get ‘lost in the trees’ at times and he continually brings a fresh perspective. He knows me and my business and ALWAYS has my best interests in mind. I highly recommend Tom as a Business Coach and a strategic advisor.”

—Gary R.
President Mid-size Food Manufacturing Company

Read more client testimonials here.

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WHAT IS THE RETURN ON INVESTMENT (ROI) OF BUSINESS COACHING AND EXECUTIVE COACHING?


Executive coaching is a collaborative partnership focused on helping your leaders and teams reach peak performance, increase their productivity, and develop more effective leadership skills in their workplace resulting in significant corporate growth and profitability.

A 2001 research report involving more than 100 executives, mostly from Fortune 1000 companies, found the average company experienced a 600% Return on Investment (ROI) when they provided their executives with 1-on-1 executive coaching and leadership development. The executives reported directly saving or making an average of $100,000 for every $15,000 to $20,000 spent on their coaching, in addition to other intangible benefits such as enhanced morale, improved interpersonal relationships, and a stronger leadership team.

A 2002 study of mid-size companies found an average ROI of over 520% for management and leadership coaching initiatives.

There is a reason why more and more companies are regularly using executive coaching—because it works!

It would be unethical to guarantee a specific outcome for a client.  However, Today's Leadership coaches have years of experience helping many leaders, managers, and executives discover and implement cutting-edge leadership development techniques that rapidly enhance their skills, increase productivity, and improve their Company's bottom lines. Plus, we guarantee (See TLC's Satisfaction Guarantee) our executive coaching can help you achieve maximum results for your time, efforts, and resources.

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“Even if executive coaching cost $50K (which it doesn’t), it’s barely a rounding error to invest in the coaching of a key player who has responsibility for millions of dollars and for key human resources. Coaching is a success if one direct report, who used to be too intimidated to speak up, comes up with an innovative idea.”
- CEO, Fortune 100 Company


WHAT IS DIFFERENT ABOUT THE COACHING PROCESS AT TODAY'S LEADERSHIP COACHING?

TLC’s coaching process is founded on these 10 core principles:

1. We view our clients as creative, resourceful and whole; not broken, bruised, and battered.

2. Action oriented. Plans, goals, and dreams are great, but ultimately if they are not accompanied by concrete actions they are worthless. We will work with you to lay out an overall Goal & Action Plan at the beginning of the coaching relationship along with creating specific Action Steps at the end of every coaching session.

3. Accountability and Truth telling. As coaches we will hold you accountable for your stated actions and goals. Our clients tell us this is part of the value we bring to the relationship. We work hard to tell our clients the truth—even when they don’t like it and especially when they don’t want to hear it.

4. Trust and Partnership. Every great coaching relationship is built on mutual trust between the Coach and Client. We truly view our coaching relationship as a partnership. We are not above or below our Clients, but rather beside them, walking along with them on their journey of assessing, planning, achieving their goals, and fulfillment.

5. Goal focused. Actions in the coaching relationship is created when the client develops and implements their S.M.A.R.T. goals—Specific, Measurable, Achievable, Realistic, and Timed. The coach holds the client accountable to their S.M.A.R.T. goals and confirms the client's action plans at each coaching session.

6. Results driven. Ultimately, your coaching must produce actual results to be a worthwhile investment. Goals and results are set up at the beginning of the coaching relationship, are agreed upon by all parties, and must be measurable.

7. Confidentiality. What is said between the Coach and Client stays between them. We respect our clients and their privacy. While some clients have no problem telling others about their experience with a Coach, other people may not feel comfortable. Confidentiality on our part is assured.

8. Values based. We strongly believe happiness is not achieved by being rich, famous our powerful, but by living according to one’s values. You can use coaching to clarify your values and learn how to live your life in accordance with them.

9. Focused on developing strengths. While every person has strengths and weaknesses, research indicates you will get much further ahead faster if you learn how to maximize your strengths rather than simply trying to shore up your weaknesses. Our coaching process will help you discover your key strengths and build your position or company around those strengths while learning how to delegate your areas of weakness to others.

10. Integrity and honesty. Coaching is not a magic wand, nor is it a panacea to every problem. Coaching is simply one of the most powerful tools you can use to grow, develop, change, and lead. The coaches at Today's Leadership Coaching will treat you as a person of integrity and honesty and will refer you to other professionals if we do not believe we can help you effectively. In addition, our integrity and business philosophy dictate that we only work with individuals and companies who receive benefit from our coaching. Because of this, we offer something extremely rare in our industry—a 100% Satisfaction Guarantee.

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WHAT ARE THE CHARACTERISTICS OF THE BUSINESS COACHES AND EXECUTIVE COACHES AT TODAY'S LEADERSHIP COACHING?

In general, the coaches at Today's Leadership Coaching have:

 
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Exceptional problem solving skills

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Great listening ability

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Advanced communication skills

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Ability to focus on the core issues

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Willing to challenge and confront their client when necessary

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Each has broad life and business experiences

Unlike most Personal Coaches, the coaches at Today's Leadership Coaching also have extensive business experience in corporate America, with both large and small companies. Some other characteristics include:

 
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A solid knowledge of how a typical business runs and the organizational structure

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Extensive experience developing leaders, building high performance teams, managing companies, and leading change initiatives

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Results-driven focus

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In-depth knowledge about how to grow a business

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Strongly believe they can create opportunities for positive change and growth within the confines of a small business or large organization

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Have a tough skin and are willing to deal with conflict when it arises

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Have built and maintained a significant number of mid to high level contacts within the business community

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First-hand knowledge of business processes: Marketing, Sales, Finances, Operations, Leadership, Management Skills, Customer Relations... usually with more than one area of specialization.

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Comfortable speaking the language of business

Click here to find out more about our individual coaches.

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IS COACHING JUST FOR PEOPLE WHO ARE INCOMPETENT OR INCAPABLE OF PERFORMING ON THEIR OWN?

Absolutely not! As professional coaches, we do not work with people or companies who are incompetent. Our clients are some of the brightest, sharpest, most successful individuals, teams, and companies in the world today.

Coaching is for people who want to perform at a higher level and who are able to make significant and lasting changes.

There are 3 times when a Coach is most likely to be called in to work with an individual or a team:

Remedial Coaching — When an individual or team is having significant problems in their day to day ability to get the job done, remedial coaching can help. They are on the verge of experiencing disciplinary measures or perhaps being asked to leave.

Less than 10% of all our coaching is Remedial Coaching because we typically don’t take jobs where coaching is used as a “last ditch effort.” This is not what coaching is designed for and usually is not very successful under these circumstances. Rather than trying to “save” the person, coaching is better used to help the person successfully make a transition and work with the team to design a plan to move forward.

Developmental Coaching — When an individual or team has the fundamental knowledge, skills and abilities (KSAs) to be successful, but for various reasons (like excessive team conflict or poor communication skills) are not effectively using them, developmental coaching is often the perfect solution. If the individual or team is not delivering on their promised results or they are consistently inconsistent, coaching can be helpful, assuming they recognize their responsibility and are willing to change.  About 40% of our work is Developmental Coaching.

Enhancement Coaching — In this scenario, the individual or team not only has the necessary KSAs (knowledge, skills, and abilities) to be successful, but is using them. There may be occasional performance issues, but the primary focus of coaching is on helping them achieve even greater goals and plans. It is these high performance people and teams who can best use and benefit from what a Professional Coach from TLC has to offer. Approximately 50% of our coaching is Enhancement Coaching.

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HOW IS COACHING DIFFERENT FROM OTHER FIELDS LIKE:
CONSULTING, MENTORING, MANAGING, TRAINING OR PSYCHOTHERAPY?


Part of this section has been adapted from Stephen Fairley’s new book, Getting Started in Personal and Executive Coaching (Wiley, 2003). For more information on this book, click here.

Consulting.

 
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Consulting is more about being viewed as the expert. Consultants are the ones who give you direct answers to specific problems. It’s about having the right answers.

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As Coaches, we come in as a partner to you and your business. It’s about asking the right questions.

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In coaching, you are the expert in your business, not me.

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Also, the end product of most consulting is a report with recommendations. Once the report is finished so is the consulting relationship.

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In coaching, the assessment is only the beginning of the relationship.  As your coach, we will walk along side of you as you implement your plan.

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The end product of coaching then becomes a dynamic relationship that helps you achieve bigger goals faster.

Mentoring.

There are three major ways mentoring differs from coaching.

 
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First, mentoring is usually free. Coaching is not.

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Second, mentoring is typically done by a superior, manager, or boss on an informal and as needed basis. Coaching is done by a professional outside of the company with no authority over the Client, is a formal relationship and uses a semi-structured format.

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Third, you probably don’t set up specific goals and measurable results as part of a mentoring relationship, but in coaching you do.

Managing.

The biggest differences between managing and coaching are in respect to authority, permission, and trust.

 
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A manager has a great deal of authority over the employee, a coach has none.

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A manager does not need to ask permission of their employee to make changes and can require that person to comply with those changes or risk being fired. Coaching is not a one up-one down relationship. It is a partnership of equals.

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And there is no guarantee a manager has the best interest of their employee at heart. Optimistically, we would like to believe they do, but we all know of situations where they obviously did not. Coaches do not have a hidden agenda and their primary concern is the welfare of their client.

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Coaching relationships are built on a mutual foundation of trust and partnership.

Training or Teaching.

 
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The typical training is defined by: holding an event and the transmission of knowledge.

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In coaching, we are focused on developing a relationship, not delivering an event and while there may be some exchange of knowledge in a coaching relationship, the primary purpose is to help you identify and achieve your personal and professional goals.

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Coaching is not a one up –one down relationship; it is a partnership of equals where your personal growth and development are the most important measurements of success.

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Most executives consider coaching to be “just in time” learning while training is often “just in case.”

Counseling or Psychotherapy.

Coaching is not psychotherapy. The primary differences between coaching and counseling or psychotherapy are:

 
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The People who are served. Psychotherapists generally help people from all walks of life—from children and adolescents to the elderly. As Business Coaches, we only work with adults who are in a career or part of a business.

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The Process used. Many mental health professionals use a long process of in depth analysis in which they try to discover the root cause for a particular disorder. In coaching, we co-create a plan of action to help you move forward in achieving your goals. There is no “in-depth analysis” of the person, but we may analyze the problem and obstacles that are keeping you from reaching your goals.

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The Professional training. Most professional psychologists, therapists, and mental health counselors have extensive training in human relationships, diagnosis, psychopathology, and treatment methods. Some of these skills are very useful in the coaching relationship like: strong listening skills, analyzing the problem, developing an Action Plan, goal setting, a deep understanding of communication skills, how to resolve conflict, and good interpersonal relationships. In addition to these skills, our Business Coaches, Executive Coaches, and Sales Coaches also have direct business and executive experience and are intimately familiar with how to help executives, leaders, managers, and professionals achieve their personal goals, professional visions, and business plans.

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The Practitioner mindset. In counseling, a client is seen by the professional as broken, bruised, and in need of healing. The professional is clearly the expert. As Coaches, we view our clients as creative, resourceful, and whole and actively strive to be partners with our clients.

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The Price charged. Most therapists charge anywhere from $50 to $150 per hour and many accept insurance. Our coaching is not charged by the hour, but by the month or project, and we do not accept any insurance. Our standard coaching packages range from $375 to more than $1,500 per month. Click here to view our coaching packages. We can also co-design a customized coaching package that fits different needs.

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The Problems confronted. Typical problems most therapists deal with are: depression, anxiety, and severe relationship difficulties. In coaching, we don’t fix broken people, we help healthy people perform at a higher level. Imagine a scale starting at zero and extending to both positive 10 and negative 10. If zero is normal or average, then counseling takes people who are at a negative 10 and moves them closer to zero—back to normalcy. Coaching starts with people who are at zero, or often at a 4 or 5, and helps them to move closer to a positive 10. See the chart below.
 

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DO YOU PROVIDE ANY KIND OF GUARANTEE?
 

Yes and no.

As coaches of integrity, we cannot honestly guarantee that our coaching will lead to any specific results. There are too many variables and uncertainties. We don’t know you, your specific business, your level of commitment or competency.

However, we do offer something extremely rare in our industry—a 100% money back guarantee on all our coaching services and products. If you are not absolutely satisfied with the value you have received from our coaching services or products in the first 30 days, we will give you a full refund. No questions asked. Guaranteed.

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HOW CAN I OBTAIN MORE INFORMATION ABOUT COACHING OR TODAY'S LEADERSHIP COACHING?

Here are several ways you can obtain more information depending on your needs and interest levels:
 
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Email or call us

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Contact us and request a FREE brochure.

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Check out some of our FREE resources on this website:

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As an Executive, Manager, or Leader you may be interested in:   

  As a Small Business Owner or Entrepreneur, you may be interested in:

  As a Coach, you may be interested in:

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Check out our company’s Mission Statement.

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Read about some of our past and current clients (this is only a partial client listing due to our commitment to confidentiality).

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Read all about the Benefits of partnering with Today's Leadership Coaching.

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Read the biographiess of the TLC Coaching Team.
 

 

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